Post by account_disabled on Sept 4, 2023 12:19:52 GMT 2
You must have heard that content is king, and this statement has remained true. But where does your brand fit into your content strategy? The target audience is discovering more and more, that they are more interested in what the message of your brand content is more than what your brand name is. Then what do you do?
It's time to unbrand your branded content.
The world is continually changing, and today, almost all brands have access to the same technology, money and talent as large companies. This leveling out has put some pressure on the big brands and has also made new brands have to up their game. The minor leagues don't exist anymore, everyone is mixing in the big leagues. Which means your brand advertising can no longer be shouty.
The young consumers who fill the Internet are too smart. They Phone Number List know when big companies sell them. This knowledge means that naive attempts at crafting ads are immediately transparent as branded content.
This type of advertising may not be significant in itself, but it gets worse. The gap between good content and bad content will only continue to widen as this poorly thought out messaging pales in comparison to the brands that have done their research and done it right.
What will give you too much mark?
It's important to remember that your brand is not the only important part of your content. Your content should value quality storytelling and storytelling more than just your brand name. Content is content, and if it's good content, then it will be good content.
The story you create needs to move at a good enough pace that no one cares that it was written by a brand, or with a brand in mind. You want to keep your audience happy enough about the content that they thank your brand for bringing it to them.
If the opposite is true, and your content is bogged down by your brand name and annoying, that aspect will be amplified. Lousy branded content will never be ignored; people love a great call too much. This type of material can also be responsible for destroying a brand.
It's time to unbrand your branded content.
The world is continually changing, and today, almost all brands have access to the same technology, money and talent as large companies. This leveling out has put some pressure on the big brands and has also made new brands have to up their game. The minor leagues don't exist anymore, everyone is mixing in the big leagues. Which means your brand advertising can no longer be shouty.
The young consumers who fill the Internet are too smart. They Phone Number List know when big companies sell them. This knowledge means that naive attempts at crafting ads are immediately transparent as branded content.
This type of advertising may not be significant in itself, but it gets worse. The gap between good content and bad content will only continue to widen as this poorly thought out messaging pales in comparison to the brands that have done their research and done it right.
What will give you too much mark?
It's important to remember that your brand is not the only important part of your content. Your content should value quality storytelling and storytelling more than just your brand name. Content is content, and if it's good content, then it will be good content.
The story you create needs to move at a good enough pace that no one cares that it was written by a brand, or with a brand in mind. You want to keep your audience happy enough about the content that they thank your brand for bringing it to them.
If the opposite is true, and your content is bogged down by your brand name and annoying, that aspect will be amplified. Lousy branded content will never be ignored; people love a great call too much. This type of material can also be responsible for destroying a brand.
