Post by account_disabled on Jan 10, 2024 12:28:38 GMT 2
the supplier's perspective → Promotion classification and communication from the customer's perspective Promotion classification from the supplier's perspective → Promotion classification and communication from the customer's perspective This growth in click-through rate was due to breaking away from the supplier-centric promotional communication prevalent in the market (e.g. exclusive solution to the problem Commercial personalized push live messaging Commercial personalized push live messaging Based on the above successful experiments,
more than 100 personalized push scenarios per customer were established, and Commercial Message Personalization V1 created a great impact from the customer perspective. This push increased the click-thro Whatsapp Number List ugh rate by 6 times compared to the existing advertising push, and the purchase conversion rate also increased accordingly, leading to an increase in sales through the push. Accordingly, the personalized push applied to all users replaced 44% of the weekly advertising push sent and covered 70% of customers who agreed to receive advertising push. Additionally, the problematic conflict of interest between suppliers and customers was resolved.
As a result of switching from a supplier-centered push design to a customer-centered push design, the issue of exposure, which was a promise to the brand, was subsequently resolved. The existing situation of sending one brand to an unspecified number of people every day had a limit on the number of brands exposed, but the personalized push allows brand news to be exposed to customers with high brand involvement as long as it is published, making it possible to 100% fulfill the promise with the brand. . Through this personalization push project, we confirmed that only customer-focused values can create impact. N
more than 100 personalized push scenarios per customer were established, and Commercial Message Personalization V1 created a great impact from the customer perspective. This push increased the click-thro Whatsapp Number List ugh rate by 6 times compared to the existing advertising push, and the purchase conversion rate also increased accordingly, leading to an increase in sales through the push. Accordingly, the personalized push applied to all users replaced 44% of the weekly advertising push sent and covered 70% of customers who agreed to receive advertising push. Additionally, the problematic conflict of interest between suppliers and customers was resolved.
As a result of switching from a supplier-centered push design to a customer-centered push design, the issue of exposure, which was a promise to the brand, was subsequently resolved. The existing situation of sending one brand to an unspecified number of people every day had a limit on the number of brands exposed, but the personalized push allows brand news to be exposed to customers with high brand involvement as long as it is published, making it possible to 100% fulfill the promise with the brand. . Through this personalization push project, we confirmed that only customer-focused values can create impact. N
