Post by account_disabled on Nov 23, 2023 10:12:50 GMT 2
When you’re asking readers to take action, be sure you’re placing the CTA in the appropriate spot, so you’re not distracting your audience. Your call to action doesn’t always have to be at the C Level Executive Email Lists end of a piece of interactive content — on the contrary! You may wish to place it at the beginning of a social post to bring attention to something that could be shared.
If you’re creating a quiz, ask for an email address to receive in-depth quiz results. With an infographic, you may request audience information upfront before downloading a full-size or full-quality version of the graphics. What’s important is that you keep the reason for your interactive content top-of-mind so that you’re always driving the reader toward the action that you want to take.
Engage their senses of your audience on multiple levels, and you’re sure to see your content engagement growing over time!
Creating Interactive Content: The Don’ts
Now that you know what you need to lean into when you create interactive content, here are some suggestions of what to avoid. We have all seen cringe-worthy content posted by our favorite brands, leaving you wondering what the marketers were thinking when they decided to create a post.
It’s surprising how quickly brands can alienate their followers with content that doesn’t hit quite right. Forbes has a great recap of social media mistakes to avoid, but the below don’ts should be a hard pass for brands, too.
DON’T: Focus Only On Promoting Your Brand
You know that one guy, we’ll call him Bob, who does nothing but talk about his family, his life and brag about his accomplishments? Everyone kind of avoids him because he’s a bit .
