Post by account_disabled on Dec 2, 2023 6:54:56 GMT 2
They're not great, but since we don't have access to the catalog or we can't do much with the product pages directly. Rewriting Content I don’t necessarily believe in such a thing as thoughtful writing. Yes, you can build your page in a somewhat formulaic way using title tags, tags, and keywords in the title tag. You can also incorporate low-competition long-tail phrases and target keywords into your copy but if you’re sacrificing user experience for any of the things I just mentioned, then I’ll be honest, you’re doing it wrong.
From looking at the data (average time on site was lower, bounce rate Phone Number List should have been lower), and reading the site ourselves, it was clear that the content needed to be rewritten. We do have a list of target keywords, but our main goal is to make the content more valuable to users. We do this by working closely with our PR team, of our clients’ products and key messages. They also develop personas about the types of visitors to the client's website. We were able to use this knowledge as a foundation to rewrite, restructure, and simplify parts of the site that we knew could perform better. Another thing we noticed by analyzing the content is that interconnections are almost non-existent.
If a visitor wants to access another piece of information or section of the website, they will be restricted to using the main navigation bar. We solved this problem during the rewrite process by keeping a spreadsheet of what we were writing and the key topics within those pages. We can then use this to build interconnections on the website to easily direct visitors to the most relevant resources. As a result, we've seen an increase in the time on site for organic search visitors.
From looking at the data (average time on site was lower, bounce rate Phone Number List should have been lower), and reading the site ourselves, it was clear that the content needed to be rewritten. We do have a list of target keywords, but our main goal is to make the content more valuable to users. We do this by working closely with our PR team, of our clients’ products and key messages. They also develop personas about the types of visitors to the client's website. We were able to use this knowledge as a foundation to rewrite, restructure, and simplify parts of the site that we knew could perform better. Another thing we noticed by analyzing the content is that interconnections are almost non-existent.
If a visitor wants to access another piece of information or section of the website, they will be restricted to using the main navigation bar. We solved this problem during the rewrite process by keeping a spreadsheet of what we were writing and the key topics within those pages. We can then use this to build interconnections on the website to easily direct visitors to the most relevant resources. As a result, we've seen an increase in the time on site for organic search visitors.
